Sunday, June 1, 2014

MKT 421 Week 1-5 individual and Team Study Guides





THIS COMPREHENSIVE 5 WEEK TUTORIAL INCLUDES:
WEEK 1:
NOT INCLUDED
WEEK 2:
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:
  • Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.
Format your paper consistent with APA guidelines
THIS TUTORIAL IS 1,585 WORDS WITH 5 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK

WEEK 3:
Resource: Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:
  • Identify the areas where additional market research is needed.
  • Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.
THIS TUTORIAL IS 1,358 WORDS WITH 4 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK
Use the product or service you selected for your Marketing Plan: Phase I Paper.Write a 1,400- to 1,750-word paper in which you address the following:

  • Identify the segmentation criteria that will affect your target market selection.
      • Identify your target market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.
THIS TUTORIAL IS 1,450 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 4/4 – A+++ WORK
WEEK 4:

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:
  • The situation
  • Your recommended solutions, including why
  • Your results
Summarize the different marketing components addressed in this simulation by answering the following questions:
  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?
Format your paper consistent with APA guidelines.
THIS TUTORIAL IS 1,373 WORDS WITH 4 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper that includes the following information:
  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropriate price strategy that should be used for the product or service.
Format your paper consistent with APA guidelines.
THIS TUTORIAL IS 1,040 WORDS WITH 2 REFERENCES IN CORRECT APA FORMAT – GRADED 4/4 – A+++ WORK
WEEK 5:

Select an organization with which you are familiar that conducts both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:
  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
  • Explain the effect of technology.
Format your paper consistent with APA guidelines.
THIS PAPER IS 1,418 WORDS WITH 11 REFERENCES IN CORRECT APA FORMAT – GRADED 10/10 – A+++ WORK
Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:
  • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
  • Develop an initial sales promotion schedule.
  • Create an advertising plan.
  • Identify public relations opportunities for the product or service.
  • Analyze the effect of channel management decisions on the marketing of your selected product or service.
  • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
  • Develop a budget for your plan.
  • Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines
THIS TUTORIAL INCLUDES A 19 SLIDE POWERPOINT PRESENTATION WITH 16 REFERENCES AND A 5,056 WORD PAPER WITH 16 REFERENCES IN CORRECT APA FORMAT – GRADED 7/7 – A+++ WORK

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